Not just an average heavy-weight
Creative
Driven, forward-thinking, Art Director/Designer/photographer with over 12 years of industry experience. Versed in a number of disciplines but specialities include interactive design, print, photography, retouching, and composite work.
High profile placements include Sports Illustrated, MLB Stadiums, Bellator MMA,
and EvanWilliams.com.

My Story,
I started out as a designer in 2007 while living in a small village in Cumbria, England. I had my first role at a small local design studio.
Over the years I have gained lots of different skills but wasn’t until I joined an Advertisement Agency in New York (Xenospi Media) as an Art Director that I started to put them all together.
While working there as an Art Director for Heaven Hill Distillery Brands (Evan Williams Bourbon, Burnett’s Vodka, Elijah Craig, Blackheart Rum, Lunazul Tequila, et al). I would work on all customer touchpoints for digital and print. I left the agency last year due to company restructuring and been helping brands and medium businesses over the last couple of months.
I am advanced in all Adobe Creative Suite apps apart from After Effects (I would class as intermediate), as well as being able to use Sketch and Figma.
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What Makes me Unique
1. My thirst for learning, I am always learning new things and new disciplines to add to my arsenal. I find if I am not continuously learning
I feel a little down.
2. Ability to pick up on peoples signals and body language to know what they think, tie that with empathy (who they are, who I am and the relationship between us).
3. Being able to switch up disciplines, one day I can be working on retouching for a magazine cover then I can be working on variable subscriptions in WooCommerce to then working on brand discovery
while all in line with the business and brand goals.
My Work History
BF Internet 2008-2009
Website Designer & Front End Developer
Designing and developing small and medium-sized websites for
various clients, both locally and internationally.
Carrot Media 2009
Website Designer & Front End Developer
Designing and developing websites for an agency in Newcastle.
Armitage Online 2010
Website Designer & Front End Developer
Senior designer for a small size agency specializing in bespoke
standard based websites and applications for small & medium
businesses across Northern England.
Unit Interactive 2010
Visual Designer
Working with the US-based design agency. I worked there on a
short term remote contract for a period of six months.
I was responsible for working on visual designs and websites for
in-house projects and client-based projects
Freelance 2010-2013
Visual Designer
Interactive design and branding for clients ranging from local businesses to large multinationals. I designed everything from logos to iOS apps to full-blown website content management systems.
Xenopsi Media 2013-2018
Art Director
Working as an Art Director specialising in retouching I helped create content for a range of brands from Heaven Hill Distillery. Work ranged from all forms of digital campaigns (Landing pages, Social Content, Email Newsletter Designs, Advertisements,) and print (Magazine Advertisements, Bar Carts, Stadium Wrappers). I also did most of the retouching for the social posts for their brands, digital artwork and photography).
I also got to work on cross-brand promotions for clients such as Major League Baseball, Major League Soccer, Bellator MMA and CBS.
Brands I have worked with
Over the years I have had the opportunity to work with some great brands. These are a mix of agency, in-house and freelance clients. These include cross promotions between brands. This is to show that I can work with multiple brand guidelines while delivering results.
My Side Hobby
I am one of the creatives who feel that every good creative should have a hobby or side hustle to create have a break from work. Mine is Photography, I came to the realization in 2016 that I wanted to have a try at photography because I was spending most of my day retouching. I understand light, composition and colour to create the mood.
I am starting to get published as a photographer and will have a full photography site with prints and youtube videos showing how I edit my images (as I get asked quite a bit).
So practising photography gets me out of the apartment to shoot locally (I am located near the Lake District) and further abroad.