E-mail Newsletter Designs & Dev
Impactful email design and development for their flagship brands – Jacamo, Simply Be and JD Williams.
Last year I freelanced for the in-house agency at N Brown designing and developing high impact email newsletter designs to promote their flagship brands and increase sales. I took base brand guidelines and implemented them into the designs I was asked to create. I added some retouching and compositing skills to help items stand out and that helped unify things like background colours.
One problem that I faced is I had not coded table-based layouts for the best part of a decade and the designs had to show differently based on device. The workaround for this is to show and hide on certain elements per device. If I was to go back and do this again, I would make the templates modular in sections and add keywords for the slice areas in code for faster coding.