Lifestyle Retouching

Heaven Hill

Compelling lifestyle image retouching for Heaven Hill Brands. Used mainly on social to promote the brands in lifestyle settings.

The Ask:

Working with the ACD and regional photographers we created lifestyle-based social media posts for Heaven Hill Brands. Each brand had a unique style and target audience we adhered to. Each image was discussed from the Brand Team with a creative direction and was paired with copy that complemented the posts. Post copy has been removed for the client. Each image had its own variables for retouching such as colour correction, cleanups, label fixing and general photoshop work. These helped promote the brands across social platforms.

Example Retouching:

Agency:

Xenopsi

Client:

Heaven Hill

Skills:

Art Direction, Retouching, Social Media Design, Photo Editing

Programs Used:

Adobe Photoshop, Adobe Lightroom, Adobe Camera Raw