Agency:
Method1
Client
Evan Willams Bourbon / Heaven Hill
Evan Williams Bourbon launched a multi-year partnership with Learfield, a media and technology company tied to over 1,200 collegiate programs. The collaboration positioned Evan Williams as one of the first bourbon brands to partner with major athletic programs, including Florida, Syracuse, TCU, Ohio State, and Alabama.
Our goal was to introduce Evan Williams into the college sports arena with creative that felt bold, timeless, and true to the brand’s heritage.
The main challenge was developing a cohesive visual style that worked across both print and digital. Because the print files were large, we had to source high-resolution stock imagery that looked sharp in full-size prints and small digital banners. The bottle visuals were CGI, which added another layer of complexity and limited our background options, especially for the basketball creative.
My Role
Working with the Evan Williams team at Method1, I collaborated with the art director, ACD/head of copy, and partners from Heaven Hill and Learfield to create campaign assets for football and basketball seasons.
Deliverables
Print case cards, social media graphics, website visuals, email newsletters, digital ads, and video end cards—all designed to capture the energy of college sports while honoring Evan Williams’ craftsmanship.
1x1 social Football
